How to Sell My Business With a Broker
Dylan Gans
March 18, 2025 ⋅ 6 min read
You’ve spent years building your business—it’s not just a company; it’s your success story. Now, you’re ready for the next chapter, whether that’s another venture or retirement. And selling your business is part of the plan.
One of the big questions on your mind is probably: Should I use a broker to sell my business? If so, how?
It’s a common worry for many business owners. The advantages of working with a broker are clear: They guide you through valuations, marketing, negotiations, and closing the deal. But here’s the catch—not all brokers deliver great results.
Outdated methods, hidden fees, and a lack of transparency are just some of the headaches traditional brokers bring.
Enter Baton Market, a technology-driven solution that simplifies the process for faster, clearer, and more profitable business sales.
Let’s explore the role of a broker, the common pitfalls of traditional brokerage, and why Baton Market is the solution you’ve been waiting for.
What Does a Business Broker Do?
The business broker is the middleman between the buyer and seller. They handle everything from the initial business valuation to the final negotiation.
The broker’s duties include:
Valuation: Determining a fair market price for the business.
Marketing: Finding and attracting potential buyers.
Negotiation: Facilitating discussions and structuring deals.
Due diligence: Ensuring all necessary financial and legal documents are in order.
Closing: Overseeing final paperwork and transition logistics.
These are essential services for sellers looking to sell their business with a broker. It’s why you’ve decided to use one—recognizing the value they bring. However, sellers are often left frustrated by brokers who fall short of these standards.
Common Challenges With Traditional Business Brokers
1. Inefficiency: Slow Processes and Outdated Methods
Many brokers still operate with outdated, manual processes that slow down the sale. In-person meetings, paper-based documentation, and back-and-forth phone calls create unnecessary delays.
Without modern digital tools, buyers and sellers face longer response times, limited access to real-time data, and inefficient deal tracking—stretching the process from months to years and causing missed opportunities.
2. Lack of Transparency: Hidden Fees and Unclear Valuations
Traditional business brokers often lack transparency, making it difficult for sellers to understand the full sales process.
Many use complex fee structures with hidden costs—like high commissions, marketing fees, and valuation charges—that aren’t always disclosed upfront.
Other common pitfalls include inflating initial price estimates to win a seller’s trust and pushing for lower final sale prices during negotiations. Business owners walk away with less than expected while paying steep fees that eat into their profits.
Without clear, upfront terms, sellers may feel like they’re gambling instead of making a strategic move.
3. Limited Buyer Reach: Small Networks Instead of Broader Market Access
Traditional brokers stick to old-school methods. Many rely on personal connections and word-of-mouth referrals instead of using tech-driven tools like buyer matching, online marketplaces, and data analytics.
This limits a seller’s options. Without access to a wider pool of qualified buyers, sellers often settle for lower offers, missing out on their business's true value.
4. High Commission Fees: Cutting into Your Profits
Business brokers typically charge between 10% and 20% commission on the final sale price.
Let’s put that in perspective: If a business sells for $1 million, up to $200,000 goes straight to the broker. That’s a hefty price for a process that can be streamlined with technology. Baton Market uses automation, data-driven insights, and a wider buyer network to cut unnecessary costs, helping sellers save up to 70% in fees.
Baton Market: A Better Alternative
With cutting-edge technology and expert in-person support, Baton has revolutionized business sales—you get a fair price without unnecessary delays or hidden fees. Here are some benefits of using Baton to sell your business with a broker.
1. Technology-Driven Approach: Valuations and Smart Matching
Instead of relying on vague estimates, Baton Market uses technology to analyze the real market and provide a fair, data-backed business valuation.
Baton matches sellers with pre-qualified buyers using a proprietary algorithm to determine the best buyer fit for your business, eliminating time-consuming negotiations with unqualified prospects.
2. Transparent Process: Clear Pricing and Real-Time Dashboards
With Baton Market, transparency is key. The dashboard lets you check in anytime to:
See views of your listing, teaser, and valuation all in one place.
Get weekly updates from your M&A Advisor.
Track engagement with a graph that shows buyer leads and actions and compares your listing to others.
View a list of interested buyers, their actions, and next steps.
The best part? No hidden fees and no surprises—just clear, upfront business from the start.
3. Expert Support: Guidance Without the High Commissions
Baton Market connects sellers directly with experienced advisors who guide them through every sale step—from defining deal terms to securing the best offer.
These advisors handle buyer outreach, vet prospects, and streamline negotiations, keeping everything smooth and stress-free. Sellers get expert support without the high commissions of traditional brokers—just the guidance needed to close with confidence.
4. Streamlined Sales Process: Faster Closings
Baton Market streamlines business sales with data-backed valuations, proactive multi-channel buyer outreach, and expert guidance. This accelerates the closing process by automating busy work and defining deal terms upfront, often completing sales in six months or less. Sellers no longer have to wait months (or years) to find the right buyer.
How Baton Market Simplifies the Selling Process for You
Selling a business doesn’t need to be overwhelming or complicated. All you need is Baton Market’s simplified selling process:
Accurate business valuation: Get a fair, competitive price based on real market data—not just a broker’s guess.
Targeted buyer sourcing: Connect with pre-qualified buyers through Baton Market’s advanced matching algorithms, saving time and filtering out serious inquiries. Baton Market closes deals 50% faster than traditional brokers.
Seamless negotiations: Expert advisors guide you through the negotiations, ensuring you secure the best deal without the stress.
Due diligence and closing: Baton Market’s tech-driven workflows handle all the paperwork and due diligence so you can finalize your sale with confidence and no surprises.
Why Baton Market Is the Smart Choice for Selling Your Business
Selling your business is a big decision, and choosing the right partner is key.
Traditional brokers can be slow, add hidden fees, and limit your pool of buyers—but Baton Market is changing the game. With cutting-edge tech, full transparency, and expert support, we make the process simpler, faster, and more profitable for you.
Baton Market delivers results 10 times better than traditional brokers, making it the smart choice for business owners ready to sell. Check out Baton Market today, and let’s get you a better deal faster!